The company has charged Charles Harbison to oversee this subsidiary. He is a full-time employee of the company and is its Executive in charge of Brand Management. He previously launched his own luxury brand HARBISON, which, since its launch, garnered the attention of the fashion world including iconic public figures, celebrity stylists, power influencers, and editors. He dressed luminaries like Beyonce and Michelle Obama in his designs. Both his collection and his creative talent have been featured across major fashion media outlets including Vogue, Harper’s Bazaar, WWD, Refinery 29, and Elle. Harbison has also consulted for a range of top brands including Emanuel Ungaro, Michael Kors, Cult Gaia, and Nicholas the Label. Mr. Harbison said: “Through my long-standing career in building fashion brands both domestically and internationally, I have found customers today are most excited about the infusion of health, wellness, and eco-responsibility into the beauty and fashion sectors. We will build a beauty product assortment that reflects this current sentiment, aligning the health intentions of today’s customer with the naturally derived healing nature of CBG and the culturally relevant, globally inclusive branding of today.” Myles Bartholomew, CEO of SponsorsOne, added: “The beauty and wellness markets require a different marketing technique than the CBD markets. We needed someone with an impeccable track record and the specific experience in the beauty and fashion markets to take the lead on our new brand. We were extremely lucky to have Charles overseeing this foray into the beauty and wellness markets. Consumer acceptance of the infusion markets is growing rapidly we are moving expeditiously to build a really great brand during this window of opportunity. We want to be standing there owning a really terrific brand that will generate revenues for the company in this rapidly expanding market and create a very successful brand that could become a target for acquisition, further enhancing our shareholder’s ROI.”
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