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Launch Of G-SHOCK S Series Glamorous Gold, Tribal Rose, And Botanical Rose Collection

Dec 10, 2012 | Blog

by Casio America

DOVER, N.J., April 22, 2015 /PRNewswire/ — Casio America, Inc. proudly celebrates the launch of its second S Series collection with three distinct new product series: Glamorous Gold, Tribal Rose and Botanical Rose. This season’s S Series collection introduces graphic rose prints and warm metallics with a color punch. Josephine Skriver remains the face of the new S Series campaign, produced by Berger & Wild. The S Series line uplifts the G-SHOCK brand into the contemporary fashion space for the female consumer who loves G-SHOCK watches, but feels they may be too large for her wrist. G-SHOCK continues to offer brilliant technical innovations through S-Series but now extends itself into presenting their watches as a sporty fashion accessory. The Tribal Rose, Glamorous Gold and Botanical Rose collections made their debut at FW15 NYFW via integrations with womenswear designers Timo Weiland, Nicholas K and up and coming designer Charles Harbison. Casio will release three S-Series watches globally to retail this April and May 2015: the new collection will embrace all the features usually associated with G-SHOCK. They are all equipped with an auto LED light with afterglow, 5 daily alarms, an hourly time signal, 1/1000 second stopwatch, countdown timer, world time with 29 time zones and are shock resistant and water resistant to 200M. The Tribal Rose collection is available in four color ways: Black Floral, Powder Blue Floral, Red Floral, and White Floral. Each watch is beautifully styled with a floral pattern that has been MAP printed on the bands.

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